Digital Marketing (15 cr)
Code: KH00BG97-3003
General information
Enrollment
02.12.2020 - 30.05.2021
Timing
01.01.2021 - 31.12.2022
Number of ECTS credits allocated
5 - 15
Mode of delivery
Contact teaching
Unit
Engineering and Business
Campus
Kupittaa Campus
Teaching languages
- Finnish
Degree programmes
- Degree Programme in Business
Teachers
- Kai Schleutker
- Maria Välivirta Havia
- Päivi Killström
Groups
-
PLIITS19BAPLIITS19BA
Objective
Student understands the concept of multi channel marketing. S/he knows how to manage marketing and customers in digital environment and can apply the skills in various situations.
Content
Digital business environment
Search engine optimization
Creating action on the web site
Functional web site
Building networks in digital environment
Evaluation scale
H-5