Consumer Behaviour and Consumption (5 cr)
Code: KH00BV03-3002
General information
Enrollment
01.12.2020 - 17.02.2021
Timing
02.02.2021 - 29.04.2021
Number of ECTS credits allocated
5 op
Mode of delivery
Contact teaching
Unit
Engineering and Business
Campus
Kupittaa Campus
Teaching languages
- English
Seats
16 - 32
Degree programmes
- Degree Programme in Business
Teachers
- Krista Holopainen
Groups
-
VAIHTOS20YRMYVAIHTOS20YRMY
Objective
After this course, the student will be able to
- describe and understand the internal and external factors that shape consumer behaviour and consuming;
- define and understand the basic concepts and theories about consumer behaviour and consumer culture;
- recognize and analyze information about consumers and consuming;
- recognize and envision future trends;
- interpret and apply consumer knowledge when making marketing decisions.
Content
Introduction to consumer behaviour, consumption and consumer culture
Consumer identities, values and lifestyle
Consumers as decision-makers
Consumers and their social groups
Culture and consumer behaviour
Consumption and cultural differences
Materials
Lecture slides and other materials will be shared in Itslearning.
Teaching methods
Contact and/or distance teaching; personal and group assignments (pre-, post- and during lectures); learning checks; learning diary.
Student workload
5 ECTS equals about 135 hours of work. This work consist of lectures, pre- and post-assignments, studying independently and writing the learning diary.
Content scheduling
Contents:
- Introduction to consumer behaviour, consumption and consumer culture
- Consumer identities, values and lifestyle
- Consumers as decision-makers
- Consumers and their social groups
- Culture and consumer behaviour
- Consumption and cultural differences
Further information
The contents of the course, assignments, instructions etc. are presented more thoroughly on the first lecture.
Evaluation scale
H-5
Assessment methods and criteria
Evaluation will be based on learning checks, assignment(s), learning diary, returning given tasks in time and following the instructions, and participating lectures.
Also, to pass the course all the following conditions must be met:
- participation rate must be at least 70%
- at least 70 % of the total of learning checks and assignments is passed.
- learning diary is returned and passed.