Strategic Service Design Approach (5 cr)
Code: MS00BR66-3001
General information
Enrollment
01.05.2021 - 31.07.2021
Timing
01.08.2021 - 31.12.2021
Number of ECTS credits allocated
5 op
Virtual portion
3 op
RDI portion
5 op
Mode of delivery
40 % Contact teaching, 60 % Distance learning
Teaching languages
- English
Seats
20 - 45
Degree programmes
- Master of Business Administration, Service Design
Teachers
- Ulla Seppälä-Kaven
- Päivi Katajamäki
Teacher in charge
Päivi Katajamäki
Groups
-
YSERVIS20
Objective
The Student is able to:
- Analyse changing situations and utilise design thinking for the challenges of society
- Implement service design as a strategic tool for sustainable change processes in businesses and society
- Work in an initiative and proactive way for the change
-Involve organisations to adopt sustainable practices
Content
- Adapting design thinking in complex development needs of the changing society in a sustainable way
- Policies for sustainable development
- Life-centered design
- Analysing operations, and planning and developing strategies for an organisation to deal with changing situations
- Service design project - adapting theory to a real working life project with a commissioner
Materials
Ambrosio, M. & Vezzoli, C. (eds.) Designing Sustainability for All. 3rd LeNS world distributed conference VOL. 1.
https://www.researchgate.net/publication/339745792_EDIZIONI_POLIDESIGN_DESIGNING_SUSTAINABILITY_FOR_ALL_3_rd_LeNS_world_distributed_conference_VOL_1_Edited_by_Marcelo_Ambrosio_and_Carlo_Vezzoli_MILANO_MEXICO_CITY_CURITIBA_CAPE_TOWN_BANGALORE_BEIJING_P
Buehring, J. & Bishop, P.C. 2020. Foresight and Design: New Support for Strategic Decision Making. She Ji: The Journal of Design, Economics and Innovation. Volume 6, Issue 3, Autumn 2020, pp 408 – 432. https://www.sciencedirect.com/science/article/pii/S2405872620300423
Kehusmaa, K. 2010. Strategiatyö – Organisaation voimanlähde. https://kauppakamaritieto-fi.ezproxy.turkuamk.fi/ammattikirjasto/teos/strategiatyo2010#kohta:Strategiaty((f6)((20)((2013)((20)organisaation((20)voimanl((e4)hde
Kerestegian, S. 2019. Life-centred Design.
https://creativeregion.org/wp-content/uploads/2019/07/Stiven-Kerestegian-on-Life-Centred-Design.pdf
Lucidchart. 2021. Top Frameworks for Strategic Planning. https://www.lucidchart.com/blog/strategic-planning-frameworks
Mager, B. 2020. The Future of Service Design. https://www.academia.edu/44459133/The_Future_of_Service_Design
Owens, J. 2019. 10 Principles of Life-centered Design. How we May Begin to Design for a Future of Inclusivity. ow we MaY
https://medium.com/the-sentient-files/10-principles-of-life-centered-design-3c5f543414f3
Stroh, P. J. 2014. Business strategy: Plan, execute, win! https://ebookcentral.proquest.com/lib/turkuamk-ebooks/reader.action?docID=1651191
Suri, J.F. 2019. The Future is Life-centered. Podcast. https://www.mixed-methods.org/episodes/2019/7/24/the-future-is-symbiotic-jane-fulton-suri-ideo
Trischler, J., & Charles, M. 2019. The application of a service ecosystems lens to public policy analysis and design: exploring the frontiers. Journal of Public Policy & Marketing. Vol. 38(1), 19-35. https://journals.sagepub.com/doi/full/10.1177/0743915618818566
Trollbäck & Company. The New Division. (n.d.) The Global Goals Design.
https://www.thenewdivision.world/globalgoals
Wataya, H. 2020. Designing for Change through Life Centered Approach.
https://www.linkedin.com/pulse/designing-change-through-life-centered-approach-helena-wataya?articleId=6666080714812866560
2030 Agenda for Sustainable Development
https://kestavakehitys.fi/en/agenda2030
Additional links to tools will be published on the learning platform.
Teaching methods
Lectures, workshops and teamwork.
Service design project work for a commissioner.
Presentations.
Peer feedback.
Exam schedules
Final assignment (Process portfolio) by 12.12.2021.
Overdue assignments shall be returned by 31.1.2022 or 31.3.2022.
International connections
The course is based on innovation pedagogy and constructivism. The student group is international.
Completion alternatives
According to the principles for credit transfer.
Student workload
Workload approximately 135 h:
- Contact sessions ca 16 h
- Distance studies ca 119 h
Pre-assignment 4 h
Research and service design project 80 h
Report, and video/oral presentation for the commissioner 35 h
Content scheduling
Content:
Adapting design thinking in complex development needs of the changing society in a sustainable way
Policies for sustainable development
Life-centered design
Analysing operations, and planning and developing strategies for an organisation to deal with changing situations
Service design project - adapting theory to a real working life project with a commissioner
Start 22.10.2021 – Submission of final assignment 12.12.2021
Contact sessions:
Friday 22.10.2021 at 13.00-16.15
Saturday 23.10.2021 at 13.00-16.15
Friday 26.11.2021 at 8.30-16.15
Further information
Contact lessons lessons are in Novia´s premises, Henrikinkatu 7, Turku.
Prerequisities: Competense objectives for Service Design Thinking course (5ects) and Service Design Methods and Tools course (5ects) and Service Design and Future Challenges course (5ects) or corresponding competences obtained.
The commissioner is the city of Turku, unit of Mobility services – service unit.
The purpose of the study project is to develop strategies and services for lifelong housing in the city of Turku. The goal is to research what elements enable the whole lifespan of living and how existing housing should be improved in Turku so that it supports sustainable mobility. The question is what kind of services and service possibilities would be needed, especially when it comes to mobility, logistics, sustainability, and well-being.
You will work in groups of 3 – 4 persons. Your goal during the course is to create a strategy (vision, mission, values and culture) with service concepts that enable lifelong living supported by mobility, and finally design a roadmap for cooperation and engagement of stakeholders concerning the strategy.
Evaluation scale
H-5
Assessment methods and criteria
Objects and methods of assessment:
All the assignments returned in time.
Active participation and interaction in the group work
Report of the process and results including service concepts and strategy, and a video presentation for the commissioner.
Assessment criteria of project work:
Analytical approach
Usage of appropriate methods and tools for development
Contents of service concepts and strategy
Informativeness of documentation
Lecturers’, self and peer evaluation
Scale 1 – 5
Assessment criteria, fail (0)
- Quantity: the work is not completed and or;
- Quality: the minimum content requirements are not met
Assessment criteria, satisfactory (1-2)
Sufficient 1
Theory and methodology are poorly understood and implemented in real life project.
Research, service design, communication and documentation are hardly acceptable.
Active participation.
Satisfactory 2
Appear to grasp theory and have made a start in showing its applicability in real life project.
Research, service design, communication and documentation are acceptable.
Active participation.
Assessment criteria, good (3-4)
Good 3
Understanding of theory and applicability of methods in real life project, but work could be stronger.
Research, service design, communication and documentation are good.
Active participation.
Very Good 4
General understanding of theory and methods, very good implementation in real life project.
Reliable research, innovative service design and communication and documentation on good level.
Very active participation.
Assessment criteria, excellent (5)
Excellent 5
Mastery of theory and methods, proficiency of implementation of them in real-life project.
Outstanding research, innovative service design and excellent communication and documentation.
Very active participation.
Qualifications
-Service Design Methods and Tools course or corresponding competences.