Consumer Behaviour and Consumption (5 op)
Toteutuksen tunnus: KH00BV03-3002
Toteutuksen perustiedot
Ilmoittautumisaika
01.12.2020 - 17.02.2021
Ajoitus
02.02.2021 - 29.04.2021
Opintopistemäärä
5 op
Toteutustapa
Lähiopetus
Yksikkö
Tekniikka ja liiketoiminta
Toimipiste
Kupittaan kampus
Opetuskielet
- Englanti
Paikat
16 - 32
Koulutus
- Liiketalouden koulutus
Opettaja
- Krista Holopainen
Ryhmät
-
VAIHTOS20YRMYVAIHTOS20YRMY
Tavoitteet
After this course, the student will be able to
- describe and understand the internal and external factors that shape consumer behaviour and consuming;
- define and understand the basic concepts and theories about consumer behaviour and consumer culture;
- recognize and analyze information about consumers and consuming;
- recognize and envision future trends;
- interpret and apply consumer knowledge when making marketing decisions.
Sisältö
Introduction to consumer behaviour, consumption and consumer culture
Consumer identities, values and lifestyle
Consumers as decision-makers
Consumers and their social groups
Culture and consumer behaviour
Consumption and cultural differences
Arviointiasteikko
H-5