Enabling Sales through Management and Leadership (5 op)
Toteutuksen tunnus: MS00BP64-3001
Toteutuksen perustiedot
Ilmoittautumisaika
27.05.2020 - 15.09.2020
Ajoitus
01.09.2020 - 31.12.2020
Opintopistemäärä
5 op
Virtuaaliosuus
2 op
TKI-osuus
2 op
Toteutustapa
60 % Lähiopetus, 40 % Etäopetus
Yksikkö
Tekniikka ja liiketoiminta
Toimipiste
Kupittaan kampus
Opetuskielet
- Englanti
Paikat
20 - 35
Koulutus
- Master of Business Administration, Sales Management
Opettaja
- Sirpa Hänti
Vastuuopettaja
Sirpa Hänti
Ryhmät
-
YSMANK20Master of Business Administration, Sales Management
Tavoitteet
After completing the course, the student is able to
-Recognize the challenges of the contemporary sales management and leadership
-Enable and lead sales
-Create and execute sales strategy as part of complete strategy
-Execute different parts of sales management, like prediction, budgeting and financial analysis
-Execute recruitment, training, evaluation and motivation of sales force
-Customer Relationship Management
-Macro and competitor analysis
Sisältö
-Development and execution of sales strategy and processes
-Sales enablement
-Recruitment, training, evaluation and motivation of sales force
-Sales Organization Structure
-Selection an utilization of sales channels
-Budgeting, forecasting and development of sales
-Customer Relationship Management
Arviointiasteikko
H-5