Basic studies in marketing communications (5 cr)
Code: 2081181-1003
General information
Timing
04.01.2017 - 25.04.2017
Number of ECTS credits allocated
5 op
Mode of delivery
Contact teaching
Unit
Engineering and Business
Campus
Kupittaa Campus
Teaching languages
- Finnish
Seats
15 - 25
Degree programmes
- Degree Programme in Media Arts
Teachers
- Minna Teittinen
Groups
-
PMEDIS16PMEDIS16
Objective
During the course unit students identify the marketing mix, its functions and competitive means. Students get familiar with the basic concepts of marketing communications and learn to understand the customer-driven way of thinking.
Content
marketing communications mix, marketing tools and channels, customer-driven way of thinking.
Evaluation scale
H-5