Brand Management (5 cr)
Code: 2081331-3002
General information
Enrollment
02.12.2020 - 05.01.2021
Timing
12.01.2021 - 28.02.2021
Number of ECTS credits allocated
5 op
Virtual portion
2 op
Mode of delivery
60 % Contact teaching, 40 % Distance learning
Unit
Arts Academy
Campus
Kupittaa Campus
Teaching languages
- Finnish
Seats
16 - 22
Degree programmes
- Degree Programme in Media Arts
Teachers
- Minna Teittinen
Teacher in charge
Minna Teittinen
Groups
-
PMEDIS19masu
Objective
After completing the course, the student has the competence to:
- Identify the meaning of the brand and its construction
- Apply brand management theory and tools
- Find solutions as a designer when developing goal-oriented brand expertise
Content
.
Evaluation scale
H-5