Customer Relationship Management Systems (5 cr)
Code: 3101108-3003
General information
Enrollment
02.12.2019 - 15.02.2020
Timing
01.01.2020 - 31.07.2020
Number of ECTS credits allocated
5 op
Mode of delivery
Contact teaching
Unit
Engineering and Business
Campus
Kupittaa Campus
Teaching languages
- Finnish
Degree programmes
- Degree Programme in Professional Sales
Teachers
- Jukka Rantala
Groups
-
PMYYNS18Myyntityö
-
LEMMODYRMYMyynninJohtaminenPMYYNS18LEMMODYRMYMyynninJohtaminenPMYYNS18
Objective
The student is able:
- to use the CRM software
- to evaluate how CRM systems are connected in company's enterprise resource planning systems
- to make proposals for the development of information systems
- to use constantly changing software
- to judge the need for continuous learning of software
Content
CRM software as a sales support
CRM system as part of the ERP system
Case
Evaluation scale
H-5