Study Guide

Objective

After studying this course the student will be capable of performing the following:
- Apply various tools and instruments such as SWOT and PESTE analysis to make strategic decisions in an organization and thus, determine when a particular strategy is most appropriate to use
- Apply the knowledge gained in the course to formulate corporate strategy, implement and evaluate the entire strategic management cycle
-  Determine when good ethics is good business in strategic management and apply this moral thinking in decision making.

Content

- The nature of strategic management – using the strategic management model
- The importance of vision and mission statement for a business organization
- Why internal and external audits are important to a business firm
- Different strategies firms apply in the face of competition
- Business ethics in business

Evaluation scale

H-5