Basic Studies in Marketing Communications (5 cr)
Code: 2081322-3003
General information
Enrollment
04.01.2021 - 18.01.2021
Timing
20.01.2021 - 31.03.2021
Number of ECTS credits allocated
5 op
Virtual portion
2 op
Mode of delivery
60 % Contact teaching, 40 % Distance learning
Unit
Arts Academy
Campus
Kupittaa Campus
Teaching languages
- Finnish
Seats
16 - 24
Degree programmes
- Degree Programme in Media Arts
Teachers
- Minna Teittinen
Teacher in charge
Minna Teittinen
Groups
-
PMEDIS20masnPMEDIS20 mainonnan suunnittelu
Objective
After completing the course, the student has the competence to:
- define and describe the different forms of marketing communications, media and communication tools
- Analyze and select customer-oriented communication tools in marketing communications design
Content
.
Evaluation scale
H-5