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Customer Relationship ManagementLaajuus (5 cr)

Code: KH00CV65

Credits

5 op

Objective

Student
- understands the steps of Business Negotiations preparation, execution and evaluation
- recognizes importance of active listening, objection handling and negotiation steps
- is able to handle basic Business Negotiations in an international environment

Content

- Customer Relationship Management (CRM) principle and its application
- Offer calculation and preparation
- Calculation models and methods
- Pricing