Basics of MarketingLaajuus (5 cr)
Code: 2081321
Credits
5 op
Objective
After completing the course, the student has the competence to:
- describe the starting points and areas of marketing thinking
- describe the key concepts, practices and means of marketing
- Define the importance of marketing and the role of your business in your field
- Define the design elements and meaning of customer-oriented marketing
Content
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