Study Guide

Objective

After completing the course, the student is able to

• define and identify different forms of marketing communication, media and means of communication
• analyse and apply customer-oriented marketing communication methods in marketing communications planning
• take sustainable development themes into account in its work
• work as part of a group
• plan and present their work

Content

The main content of the course is the different forms and means of marketing communication needed in advertising design work. The students learn to have a broad understanding of media and other forms and features of advertising.
The course also applies the above-mentioned knowledge to systematic and process-like marketing communication planning. The course develops knowledge of communication channels in the media sector as well as planning, teamwork and presentation skills.