Opinto-opas

Osaamistavoitteet

After studying this course the student will be capable of performing the following:
- Apply various tools and instruments such as SWOT and PESTE analysis to make strategic decisions in an organization and thus, determine when a particular strategy is most appropriate to use

- Apply the knowledge gained in the course to formulate corporate strategy, implement and evaluate the entire strategic management cycle

- Determine when good ethics is good business in strategic management and apply this moral thinking in decision making

Student deepens his/her knowledge of business in a certain field

Sisältö

- The nature of strategic management – using the strategic management model

- The importance of vision and mission statement for a business organization

- Why internal and external audits are important to a business firm

- Different strategies firms apply in the face of competition

- Business ethics in business

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Literature