Content MarketingLaajuus (5 op)
Tunnus: 3041250
Laajuus
5 op
Osaamistavoitteet
The student is able to
- Construct a content marketing strategy which connects organization with potential target segment
- Prepare a content strategy plan
- Use various social media channels in creating an authentic brand story
- Produce marketing campaign for social media
- Track and analyze the content
Sisältö
- Introduction to social media
- Unique selling point of major social medias
- Developing persona potential target audience via inductive and shadow approach
- Effective use of social media in marketing communication
- Tools and metrics for website optimization
Ilmoittautumisaika
01.12.2022 - 16.02.2023
Ajoitus
16.02.2023 - 31.07.2023
Opintopistemäärä
5 op
Toteutustapa
Lähiopetus
Yksikkö
Liiketalous
Toimipiste
Paikasta riippumaton
Opetuskielet
- Englanti
Koulutus
- Degree Programme in International Business
Opettaja
- Jaana Merikallio
- Ajaya Joshi
Ryhmät
-
PINBOS21International Business Online Autumn 2021
Tavoitteet
The student is able to
- Construct a content marketing strategy which connects organization with potential target segment
- Prepare a content strategy plan
- Use various social media channels in creating an authentic brand story
- Produce marketing campaign for social media
- Track and analyze the content
Sisältö
- Introduction to social media
- Unique selling point of major social medias
- Developing persona potential target audience via inductive and shadow approach
- Effective use of social media in marketing communication
- Tools and metrics for website optimization
Arviointiasteikko
H-5
Ilmoittautumisaika
01.12.2021 - 30.01.2022
Ajoitus
17.02.2022 - 05.06.2022
Opintopistemäärä
5 op
Virtuaaliosuus
5 op
Toteutustapa
Etäopetus
Yksikkö
Liiketalous
Toimipiste
Paikasta riippumaton
Opetuskielet
- Englanti
Paikat
0 - 40
Koulutus
- Degree Programme in International Business
Opettaja
- Jaana Merikallio
- Ajaya Joshi
Ryhmät
-
PINBOS20International Business Online Autumn 2020
Tavoitteet
The student is able to
- Construct a content marketing strategy which connects organization with potential target segment
- Prepare a content strategy plan
- Use various social media channels in creating an authentic brand story
- Produce marketing campaign for social media
- Track and analyze the content
Sisältö
- Introduction to social media
- Unique selling point of major social medias
- Developing persona potential target audience via inductive and shadow approach
- Effective use of social media in marketing communication
- Tools and metrics for website optimization
Arviointiasteikko
H-5