Marketing and Business OperationsLaajuus (10 op)
Tunnus: 3041237
Laajuus
10 op
Osaamistavoitteet
This study unit will provide the students with foundation on how the business environment operates. Upon completion of this course, the students will be able to apply their knowledge in business and working life.
Sisältö
Foundation of marketing and market analysis:
- Developing Marketing Strategies and Plans
- Analyzing Consumer Markets
- Identifying Market Segments and Targets
- Setting Product Strategy
- Developing Pricing Strategies and Programs
- Identifying key elements Integrated Marketing Communications
- Managing Mass Communications: Advertising, Sales Promotion and Internet
Ilmoittautumisaika
01.06.2023 - 12.09.2023
Ajoitus
31.08.2023 - 30.11.2023
Opintopistemäärä
10 op
Virtuaaliosuus
10 op
TKI-osuus
1 op
Toteutustapa
Etäopetus
Yksikkö
Tekniikka ja liiketoiminta
Toimipiste
Lemminkäisenkatu
Opetuskielet
- Englanti
Paikat
15 - 40
Koulutus
- Degree Programme in International Business
Opettaja
- Sami Nummela
- Mikko Niskanen
- Ajaya Joshi
- Nicolas Le Grand
Ryhmät
-
PINBOS23International Business Online Autumn 2023
Tavoitteet
This study unit will provide the students with foundation on how the business environment operates. Upon completion of this course, the students will be able to apply their knowledge in business and working life.
Sisältö
Foundation of marketing and market analysis:
- Developing Marketing Strategies and Plans
- Analyzing Consumer Markets
- Identifying Market Segments and Targets
- Setting Product Strategy
- Developing Pricing Strategies and Programs
- Identifying key elements Integrated Marketing Communications
- Managing Mass Communications: Advertising, Sales Promotion and Internet
Arviointiasteikko
H-5