Wellness Tourism Demand and ConceptsLaajuus (5 cr)
Code: KH00BY74
Credits
5 op
Objective
Upon completion of this course, the students will be able to:
• conclude the societal determinants of wellness tourism and other wellness related products and services
• recognize national and international wellness business models and determine their segments
• classify customer needs and the corresponding supply
Content
• Determinants explaining the wellness demand
• Wellness business models and segments
• Wellness customer behavior
Enrollment
01.06.2024 - 05.12.2024
Timing
01.09.2024 - 31.12.2024
Number of ECTS credits allocated
5 op
Mode of delivery
Contact teaching
Unit
Engineering and Business
Campus
Kupittaa Campus
Teaching languages
- Finnish
- English
Seats
20 - 45
Teachers
- Susanna Saari
- Telle Tuominen
Groups
-
PLMWES23
Objective
Upon completion of this course, the students will be able to:
• conclude the societal determinants of wellness tourism and other wellness related products and services
• recognize national and international wellness business models and determine their segments
• classify customer needs and the corresponding supply
Content
• Determinants explaining the wellness demand
• Wellness business models and segments
• Wellness customer behavior
Materials
The learning materials will be available in itslearning LMS or in Internet, Finna or Theseus. Additionally studetns are recommended to do independent information search for the wellness event project and the student portfolio.
Teaching methods
The learning methods support Innovation pedagocy (see below). In this cource we have e.g. key-notes, activating methods and tasks during class and remote, and project work.
Exam schedules
No exam
International connections
The pedagogical approach at Turku UAS is called Innovation pedagogy or "Innopeda" for short. It is a learning approach based on experimentation, sharing knowledge and expertise, and combining different perspectives. Innovation pedagogy is based on workplace orientation and cooperation, internationality, entrepreneurship and systemic thinking.
In the future, you will need not only the core skills you study, but also the innovation competences are needed in all business sectors. You will be expected to show creativity and initiative, but also critical thinking and the ability to work in teams and networks. You will actively practice all of these during this cource.
Completion alternatives
None
Student workload
This course is 5ects = about 135hrs of student work as follows:
Independent/remote work (about 88 hrs): wellness event/project team work, preparing for reading tasks and student portfolio
Onsite: about 47 hrs according week schedule: lectures, information search and discussions, project work, project and portfolio tutoring, wellness event etc.
Content scheduling
vko 36, Implementation plan, key terms, classifications and models, instrucktions for the student portfolio, Telle Tuominen ja Susanna Saari, 3 h
vko 37, Determinants of wellness megatrend, Susanna Saari, 3 h
vko 38, Wellness tourism, cultural and social wellness, Telle Tuominen, 3 h
vko 39, Urban wellness, wellness technologies, Susanna Saari 3 h
vko 40, Physical activity, Healthy Eating, Afrisa Kapella, 4 h
vko 41, Mental Wellness, Irina Katajisto-Korhonen, 4 h
vko 43, Project kick-off, building project organisation for the wellness event, ideation?Telle Tuominen ja Susanna Saari 4 h
vko 44, nature-based wellness? Traditional and complementary wellness, Real estate wellness, wellness event project plan, Telle Tuominen, 4 h
vko 45, Workplace wellness??, wellness event project work, Susanna Saari, 4 h
vko 46, Wellness event project work, Telle Tuominen ja Susanna Saari, 4 h
vko 47, Telle Tuominen ja Susanna Saari, wellness event "testing", 4 h
vko 48 Telle Tuominen ja Susanna Saari, wellness event 4 h
vko 49, Feedback, Telle Tuominen, 3 h
Further information
itslearning, emails if needed
Evaluation scale
H-5
Assessment methods and criteria
Student portfolio, scale 0 - 5, 50 % of total grade
Wellness event project (project master plan, sub team plans, event marketing, event consisting e.g. of "wellness services in action" and info flashes, feed back form, final wellness event product description etc.), scale 0 - 5, 50 % of total grade
Enrollment
01.06.2023 - 11.09.2023
Timing
04.09.2023 - 08.12.2023
Number of ECTS credits allocated
5 op
Virtual portion
1 op
RDI portion
1 op
Mode of delivery
80 % Contact teaching, 20 % Distance learning
Unit
Engineering and Business
Campus
Lemminkäisenkatu
Teaching languages
- English
Seats
25 - 50
Degree programmes
- Degree Programme in Business
Teachers
- Telle Tuominen
Groups
-
VaihtoS23YrmyVaihtoS23Yrmy
-
PMMWES22
Objective
Upon completion of this course, the students will be able to:
• conclude the societal determinants of wellness tourism and other wellness related products and services
• recognize national and international wellness business models and determine their segments
• classify customer needs and the corresponding supply
Content
• Determinants explaining the wellness demand
• Wellness business models and segments
• Wellness customer behavior
Materials
The learning materials will be available in itslearning LMS or in Internet, Finna or Theseus.
Reading materials for the exam will be announced about one month before the exam.
Teaching methods
The learning methods support Innovation pedagocy (see below). In this cource we have e.g. key-notes, activating methods and (reading) tasks during class and remote, and project work.
Exam schedules
Course exam on 13th November and two retake possibilities to be announced later when needed.
International connections
The pedagogical approach at Turku UAS is called Innovation pedagogy or "Innopeda" for short. It is a learning approach based on experimentation, sharing knowledge and expertise and combining different perspectives. Innovation pedagogy is based on workplace orientation and cooperation, internationality, entrepreneurship and systemic thinking.
In the future, you will need not only the core skills you study, but also the innovation competences needed in all business sectors. You will also be expected to show creativity and initiative, but also critical thinking and the ability to work in teams and networks. You will actively practice all of these during this cource.
More about Innopeda at https://innopeda.turkuamk.fi/
Completion alternatives
None
Student workload
This course is 5ects = about 135hrs of student work as follows:
Independent/remote work: project team work, preparing for reading tasks/pre assignments, preparing for the exam etc. 83hrs
Onsite: 52hrs according week schedule: lectures, information search and discussions, project work, project tutoring, exam, wellness event etc.
Content scheduling
Timetable and themes:
4.9.23: Implementation plan, key terms, classifications and models, Telle Tuominen
11.9.23: Determinants of wellness mega trend, Telle Tuominen
18.9.23: Wellness tourism, Telle Tuominen
25.9.23: Physical activity, Healthy Eating, Afrisa Kapella
2.10.23: Mental Wellness, Irina Katajisto-Korhonen
9.10.23: Project kick-off, building project organisation for the wellness event, ideation
Week 42: Remote, independent work (project ideation)
23.10.23 Nature-based wellness, Esko Sorakunnas; project plan, Telle Tuominen
30.10.23 Nature-based wellness, Esko Sorakunnas; project work, Telle Tuominen
6.11.23 Digital Health and Wellness Technologies, project interim reporting, Telle Tuominen
13.11.23 Exam, Telle Tuominen
20.11.23: Workplace wellness, Timo Halttunen; project tutoring
27.11.23: Project/testing wellness event & improvements, Telle Tuominen
4.12.23: wellness event, event and course feedback & conclusions, self- and peer review
Project WELLNESS EVENT:
The group sets targets and defines the project context according to the curriculum objectives and teacher instructions. The group organizes itself appropriately. It creates a detailed project plan for the execution of the project event. It uses relevant research methods, testing and theoretical knowledge base to design a customer-centered, multi-faceted wellness event.
Further information
its and emails
Evaluation scale
H-5
Assessment methods and criteria
Exam in small groups, scale 0 - 5, 50 % of total grade
Wellness event project (project master plan, sub team plans, event marketing, event consisting e.g. of "wellness services in action" and info flashes, feed back form, final wellness event product description etc.), scale 0 - 5, 50 % of total grade
Reading tasks/pre assignments: fail/accepted
Assessment criteria, fail (0)
The student has not completed all the outcomes of the course.
Assessment criteria, satisfactory (1-2)
Project work:
The student/the group of students makes little use of the knowledge base, tutor and peer feedback and the work is fragmented. The student/group has defined objectives in line with the project instructions and the curriculum, but only partially achieves them. The output is mainly based on fragmented, performative work, not on planned development work and a reasoned application of the relevant knowledge base. The final output is confused and unfinished.
Assessment criteria, good (3-4)
Project work:
The student/the group of students works in a fairly proactive and coordinated way towards the objectives of the project and the course, and is able to share knowledge within the group to some extent, as well as to make use of tutor and peer feedback. The student/group makes some legitimate use of the relevant knowledge base and the work is at times systematic, critical and generative of some new ideas. The output is largely justified by the knowledge base and reflects the skills needed in wellness industry. The student/the group performs well in its area of responsibility in organising the event.
Assessment criteria, excellent (5)
Project work:
The student/the group works in an active and coordinated way, in dialogue with each other, drawing on each other's expertise, teacher and peer feedback. The knowledge base is broad and the sources relevant to the objectives. Theory and method(s) are applied successfully and justifiably throughout the project work. The end result is customer-oriented, innovative and professional.
Enrollment
01.06.2022 - 16.09.2022
Timing
05.09.2022 - 02.12.2022
Number of ECTS credits allocated
5 op
Virtual portion
2 op
Mode of delivery
60 % Contact teaching, 40 % Distance learning
Campus
Kupittaa Campus
Teaching languages
- English
Degree programmes
- Degree Programme in Business
Teachers
- Susanna Saari
- Telle Tuominen
Groups
-
PMMWES21
-
PLIITS20MWLPLIITS20MWL
Objective
Upon completion of this course, the students will be able to:
• conclude the societal determinants of wellness tourism and other wellness related products and services
• recognize national and international wellness business models and determine their segments
• classify customer needs and the corresponding supply
Content
• Determinants explaining the wellness demand
• Wellness business models and segments
• Wellness customer behavior
Materials
The learning materials will be available in itslearning LMS or in Internet, Finna or Theseus.
Exam materials to be announced in the beginning of the course.
Dvorak, D., Saari, S. & Tuominen, T. (eds.) 2014. Developing a Competitive Health and Well-being Destination (https://julkaisut.turkuamk.fi/isbn9789522165404.pdf)
Global Wellness Institute. 2020 Compendium: Resetting the world with wellness.
Global Wellness Institute. 2021. The Global Wellness Economy: Looking Beyond Covid.
Kazakov, S. and Oyner, O. (2021), "Wellness tourism: a perspective article", Tourism
Review, Vol. 76 No. 1, pp. 58-63. https://doi.org/10.1108/TR-05-2019-0154.
Pentinpuro, R.-L.2021. Luksuspalveluelämyksen kehittäminen: Case Kuru-Resort.
(https://urn.fi/URN:NBN:fi:amk-202105118235)
Seitsonen, T. 2021. Wellness osaksi museon tarjontaa: case Luostarinmäki.
(https://urn.fi/URN:NBN:fi:amk-2021121325493)
Teaching methods
The methods used are those that support Innopeda. In this particular case we have key-notes, activating methods during class, project work and visitors.
Exam schedules
Course exam day and two retake possibilities to be announced in the beginning of the course.
International connections
The pedagogical approach at Turku UAS is called Innovation pedagogy or "Innopeda" for short. It is a learning approach based on experimentation, sharing knowledge and expertise and combining different perspectives. Innovation pedagogy is based on workplace orientation and cooperation, internationality, entrepreneurship and systemic thinking.
In the future, you will need not only the core skills you study, but also the innovation competences needed in all business sectors. You will also be expected to show creativity and initiative, but also critical thinking and the ability to work in teams and networks. You will actively practice all of these, but with a different emphasis in each course, throughout your studies.
More about Innopeda at https://innopeda.turkuamk.fi/
Completion alternatives
None
Student workload
This course is 5ects = about 135hrs of student work as follows:
Independent/remote work: project team work, preparing for the exam etc. 91hrs
Onsite: 44hrs for key-notes and project tutoring
Content scheduling
Timetable and content:
Week 36: Implementation plan, key terms, classifications and models
Week 37: Determinants of wellness mega trend, Wellness tourism
Week 38: Kick-off exam
Week 39: Physical activity, Healthy Eating, project kick-off, building project groups
Week 40: Mental Wellness, Social and cultural dimensions of wellness, project plans
Week 41: Nature-based wellness, Traditional & Complementary Medicine, project tutoring
Week 42: Remote work in project groups
Week 43: Personal Care & Beauty, Digital Health and Wellness Technologies, project tutoring
Week 44: Project work, interim reporting
Week 45: Independent project work
Week 46: Project event
Week 47: Wellness Real Estate, Workplace wellness, project feedback & self- and peer review,
Week 48: Wellness tourism: guest lecturer or visit
Week 49: dead line 5.12. for wellness event product descriptions & conclusions, project self- and peer assessment,
The group sets targets and defines the project context according to the curriculum targets and teacher instructions. The group organizes itself appropriately. It creates a detailed project plan for the execution of the project event. It uses relevant research methods and theoretical knowledge base to design a customer-centered, multi-faceted wellness event.
Evaluation scale
H-5
Assessment methods and criteria
Kick-off exam in small groups, scale 0 - 5, 25 %
Wellness event project (project master plan, sub team plans, event marketing, event consisting of "wellness services in action" and info flashes, feed back form, final wellness event product description etc.), scale 0 - 5, 75 %
Assessment criteria, fail (0)
The student has not completed all the outcomes of the course.
Assessment criteria, satisfactory (1-2)
Project work and group presentation:
The group of students makes little use of the knowledge base, tutor and peer feedback and the group's work is fragmented. The group has defined objectives in line with the assignment/project instructions and the curriculum, but only partially achieves them. The output is mainly based on fragmented, performative work, not on planned development work and a reasoned application of the relevant knowledge base. The finla output is confused and unfinished.
Assessment criteria, good (3-4)
Project work and group presentation:
The group of students works in a fairly proactive and coordinated way towards the objectives of the assignment/project and the course, and is able to share knowledge within the group to some extent, as well as to make use of tutor and peer feedback. The group makes some legitimate use of the relevant knowledge base and the work is at times systematic, critical and generative of some new ideas. The output presented is largely justified by the knowledge base and contains relevant industry examples. The student team performs well in its area of responsibility in organising the event.
Assessment criteria, excellent (5)
Project work and group presentation:
The student group works in an active and coordinated way, in dialogue with each other, drawing on each other's expertise, teacher and peer feedback. The knowledge base is broad and the sources relevant to the objectives. Theory and method(s) are applied successfully and justifiably throughout the project work. The end result is customer-oriented, innovative an professional.