Online Store and Marketing CampaignsLaajuus (5 cr)
Code: KH00BN22
Credits
5 op
Objective
Having completed the course the student
• identifies target groups and their purchasing behavior based on online behavior
• knows key word planning
• implements net campaigns
• exploits analytic tools for improving campaign results
• creates business and product strategy for online store
Content
• Campaign structures
• Keywords
• Follow-up in campaigns , analytics tools
• Design and technical solutions of an online store
• Finance and money transactions
Enrollment
01.06.2022 - 16.09.2022
Timing
01.09.2022 - 20.12.2022
Number of ECTS credits allocated
5 op
Mode of delivery
Contact teaching
Campus
Salo IoT Campus
Teaching languages
- Finnish
Degree programmes
- Degree Programme in Business
Teachers
- Kai Schleutker
- Timo Luukka
Groups
-
PLIISS21
Objective
Having completed the course the student
• identifies target groups and their purchasing behavior based on online behavior
• knows key word planning
• implements net campaigns
• exploits analytic tools for improving campaign results
• creates business and product strategy for online store
Content
• Campaign structures
• Keywords
• Follow-up in campaigns , analytics tools
• Design and technical solutions of an online store
• Finance and money transactions
Evaluation scale
H-5