Service Design Methods and ToolsLaajuus (5 op)
Tunnus: MS00BR62
Laajuus
5 op
Osaamistavoitteet
After completing the course, the student is able to:
- Put in practise established, research-based service design methods, especially in order to gain, analyse and utilise customer/user insights
- Use different tools to visualise different stages of the service design process
- Work proactively and creatively and start, manage, validate and analyse a service design project
- Design and offer alternative solutions to service design challenges
Sisältö
- Service design process:
- starting points, definition
- identification of customer's problems and needs
- strategic planning
- engagement, co-design
- design (idea generation, concept design, prototyping)
- service production
- piloting and launching
- evaluation
- Service design methods e.g: probes, observation, service safari, interviews, benchmarking, trend analysis, visualisation, prototyping, validation
- Service design tools e.g: mind map, story board, personas, customer journey map, scenarios, service concept, service blueprint, business model canvas
- Service design project - adapting theory to a real working life project with a commissioner
Esitietovaatimukset
Basics in service design thinking adopted
Ilmoittautumisaika
02.07.2023 - 31.10.2023
Ajoitus
04.09.2023 - 31.01.2024
Opintopistemäärä
5 op
Virtuaaliosuus
4 op
TKI-osuus
3 op
Toteutustapa
20 % Lähiopetus, 80 % Etäopetus
Toimipiste
Kupittaan kampus
Opetuskielet
- Englanti
Paikat
15 - 50
Koulutus
- Master of Business Administration, Service Design
Opettaja
- Ulla Seppälä-Kaven
Ryhmät
-
YSERVIS23Master of Businesss Administration, Service Design
Tavoitteet
After completing the course, the student is able to:
- Put in practise established, research-based service design methods, especially in order to gain, analyse and utilise customer/user insights
- Use different tools to visualise different stages of the service design process
- Work proactively and creatively and start, manage, validate and analyse a service design project
- Design and offer alternative solutions to service design challenges
Sisältö
- Service design process:
- starting points, definition
- identification of customer's problems and needs
- strategic planning
- engagement, co-design
- design (idea generation, concept design, prototyping)
- service production
- piloting and launching
- evaluation
- Service design methods e.g: probes, observation, service safari, interviews, benchmarking, trend analysis, visualisation, prototyping, validation
- Service design tools e.g: mind map, story board, personas, customer journey map, scenarios, service concept, service blueprint, business model canvas
- Service design project - adapting theory to a real working life project with a commissioner
Arviointiasteikko
H-5
Esitietovaatimukset
Basics in service design thinking adopted
Ilmoittautumisaika
01.08.2022 - 15.10.2022
Ajoitus
30.09.2022 - 31.03.2023
Opintopistemäärä
5 op
Virtuaaliosuus
3 op
TKI-osuus
4 op
Toteutustapa
40 % Lähiopetus, 60 % Etäopetus
Opetuskielet
- Englanti
Paikat
15 - 30
Koulutus
- Master of Business Administration, Service Design
Opettaja
- Ulla Seppälä-Kaven
- Päivi Katajamäki
Ryhmät
-
YSERVIS22Master of Businesss Administration, Service Design
Tavoitteet
After completing the course, the student is able to:
- Put in practise established, research-based service design methods, especially in order to gain, analyse and utilise customer/user insights
- Use different tools to visualise different stages of the service design process
- Work proactively and creatively and start, manage, validate and analyse a service design project
- Design and offer alternative solutions to service design challenges
Sisältö
- Service design process:
- starting points, definition
- identification of customer's problems and needs
- strategic planning
- engagement, co-design
- design (idea generation, concept design, prototyping)
- service production
- piloting and launching
- evaluation
- Service design methods e.g: probes, observation, service safari, interviews, benchmarking, trend analysis, visualisation, prototyping, validation
- Service design tools e.g: mind map, story board, personas, customer journey map, scenarios, service concept, service blueprint, business model canvas
- Service design project - adapting theory to a real working life project with a commissioner
Arviointiasteikko
H-5
Esitietovaatimukset
Basics in service design thinking adopted
Ilmoittautumisaika
01.05.2021 - 01.09.2021
Ajoitus
01.08.2021 - 31.12.2023
Opintopistemäärä
5 op
Virtuaaliosuus
3 op
TKI-osuus
4 op
Toteutustapa
40 % Lähiopetus, 60 % Etäopetus
Opetuskielet
- Englanti
Paikat
20 - 45
Koulutus
- Master of Business Administration, Service Design
Opettaja
- Ulla Seppälä-Kaven
- Päivi Katajamäki
Vastuuopettaja
Päivi Katajamäki
Ryhmät
-
YSERVIS21Master of Businesss Administration, Service Design
Tavoitteet
After completing the course, the student is able to:
- Put in practise established, research-based service design methods, especially in order to gain, analyse and utilise customer/user insights
- Use different tools to visualise different stages of the service design process
- Work proactively and creatively and start, manage, validate and analyse a service design project
- Design and offer alternative solutions to service design challenges
Sisältö
- Service design process:
- starting points, definition
- identification of customer's problems and needs
- strategic planning
- engagement, co-design
- design (idea generation, concept design, prototyping)
- service production
- piloting and launching
- evaluation
- Service design methods e.g: probes, observation, service safari, interviews, benchmarking, trend analysis, visualisation, prototyping, validation
- Service design tools e.g: mind map, story board, personas, customer journey map, scenarios, service concept, service blueprint, business model canvas
- Service design project - adapting theory to a real working life project with a commissioner
Arviointiasteikko
H-5
Esitietovaatimukset
Basics in service design thinking adopted
Ilmoittautumisaika
02.08.2020 - 30.09.2020
Ajoitus
19.10.2020 - 31.05.2022
Opintopistemäärä
5 op
Virtuaaliosuus
3 op
TKI-osuus
4 op
Toteutustapa
40 % Lähiopetus, 60 % Etäopetus
Yksikkö
Tekniikka ja liiketoiminta
Opetuskielet
- Englanti
Paikat
20 - 45
Koulutus
- Master of Business Administration, Service Design
Opettaja
- Ulla Seppälä-Kaven
- Päivi Katajamäki
Vastuuopettaja
Päivi Katajamäki
Ryhmät
-
YSERVIS20Master of Businesss Administration, Service Design
Tavoitteet
After completing the course, the student is able to:
- Put in practise established, research-based service design methods, especially in order to gain, analyse and utilise customer/user insights
- Use different tools to visualise different stages of the service design process
- Work proactively and creatively and start, manage, validate and analyse a service design project
- Design and offer alternative solutions to service design challenges
Sisältö
- Service design process:
- starting points, definition
- identification of customer's problems and needs
- strategic planning
- engagement, co-design
- design (idea generation, concept design, prototyping)
- service production
- piloting and launching
- evaluation
- Service design methods e.g: probes, observation, service safari, interviews, benchmarking, trend analysis, visualisation, prototyping, validation
- Service design tools e.g: mind map, story board, personas, customer journey map, scenarios, service concept, service blueprint, business model canvas
- Service design project - adapting theory to a real working life project with a commissioner
Arviointiasteikko
H-5
Esitietovaatimukset
Basics in service design thinking adopted