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Concept and marketing designLaajuus (5 cr)

Code: KU00CI00

Credits

5 op

Objective

After completing the course, the students will be able to
• Analyse and select creative ideas to be developed into concepts
• Compare and select the different goals, methods and processes of concept and marketing design.
• Create marketing oriented concepts for different kinds of products and services
• Evaluate the objectives, brands, briefing and overall marketing direction of an organisation in creating concepts
• Communicate appropriately about the concept and marketing design process and outcomes to relevant stakeholders

Content

• Concept planning elements and process
• Idea initialisation, concept design process, concept building with different types of tools
• Concept communication and presentation
• Benchmarking and market, organisation and framework analysis

Enrollment

29.11.2023 - 06.03.2024

Timing

13.03.2024 - 08.05.2024

Number of ECTS credits allocated

5 op

Virtual portion

5 op

Mode of delivery

Distance learning

Campus

Location-independent

Teaching languages
  • English
Seats

0 - 20

Degree programmes
  • Master's Degree Programme in Creative Design Management
Teachers
  • Henni Syrjänen
Teacher in charge

Henni Syrjänen

Groups
  • YCDMVS23
    Master of Culture and Arts, Creative Design Management

Objective

After completing the course, the students will be able to
• Analyse and select creative ideas to be developed into concepts
• Compare and select the different goals, methods and processes of concept and marketing design.
• Create marketing oriented concepts for different kinds of products and services
• Evaluate the objectives, brands, briefing and overall marketing direction of an organisation in creating concepts
• Communicate appropriately about the concept and marketing design process and outcomes to relevant stakeholders

Content

• Concept planning elements and process
• Idea initialisation, concept design process, concept building with different types of tools
• Concept communication and presentation
• Benchmarking and market, organisation and framework analysis

Materials

the materials on itslearning

Teaching methods

Itslearning environment: materials, assignments and online lectures

International connections

online lectures, learning assignments, group work

Completion alternatives

Discuss with the teacher

Student workload

Learning Assignment 1: Literature Review
Learning Assignment 2: Developing, testing and evaluating your concept
Learning Assignment 3: Concept Presentation on 24.4. or 8.5.

Content scheduling

TIMETABLE – Online Meetings

March 13th at 4:00-6:00 Concept Planning: From Ideas to Concepts
March 27th at 4:00-6:00 Design Processes and Tools
April 3rd at 4:00-6:00 Group Working: Benchmarking and Strategy Views
April 24th at 4:00-6:00 Concept Presentations – part 1, Feedback & Discussion
May 8th at 4:00-6:00 Concept Presentations – part 2, Feedback & Discussion

Itslearning will be open and ready on March 13th.

Evaluation scale

Hyväksytty/Hylätty

Assessment methods and criteria

Under evaluation: learning assignments
The evaluation is based on YCDM-evaluation principals.

Enrollment

01.11.2022 - 08.03.2023

Timing

15.03.2023 - 17.05.2023

Number of ECTS credits allocated

5 op

Virtual portion

5 op

Mode of delivery

Distance learning

Campus

Location-independent

Teaching languages
  • English
Seats

0 - 20

Degree programmes
  • Master's Degree Programme in Creative Design Management
Teachers
  • Henni Syrjänen
Teacher in charge

Henni Syrjänen

Groups
  • YCDMVS22
    Master of Culture and Arts, Creative Design Management

Objective

After completing the course, the students will be able to
• Analyse and select creative ideas to be developed into concepts
• Compare and select the different goals, methods and processes of concept and marketing design.
• Create marketing oriented concepts for different kinds of products and services
• Evaluate the objectives, brands, briefing and overall marketing direction of an organisation in creating concepts
• Communicate appropriately about the concept and marketing design process and outcomes to relevant stakeholders

Content

• Concept planning elements and process
• Idea initialisation, concept design process, concept building with different types of tools
• Concept communication and presentation
• Benchmarking and market, organisation and framework analysis

Materials

the materials on itslearning

Teaching methods

Itslearning environment: materials, assignments and online lectures

International connections

online lectures, learning assignments, group work

Completion alternatives

Discuss with the teacher

Content scheduling

TIMETABLE – Online Meetings

March 15th at 4:00-6:00 Concept Planning: From Ideas to Concepts
April 5th at 4:00-6:00 Design Processes and Tools
April 26th at 4:00-6:00 Group Working: Benchmarking and Strategy Views
May 11th at 4:00-6:00 Concept Presentations – part 1, Feedback & Discussion
May 17th at 4:00-6:00 Concept Presentations – part 2, Feedback & Discussion

Itslearning will be open and ready on March 14th.

Evaluation scale

Hyväksytty/Hylätty

Assessment methods and criteria

Under evaluation: learning assignments
The evaluation is based on YCDM-evaluation principals.