Marketing Communication and Digital BusinessLaajuus (5 cr)
Code: 3101221
Credits
5 op
Objective
the student is able to:
- use marketing mix
- recognize the possiblities of the developing technologies in marketing
- recognize and apply the methods of digital marketig and selling
Content
marketing communication
digital business
social media
Enrollment
01.12.2021 - 12.01.2022
Timing
01.01.2022 - 28.04.2022
Number of ECTS credits allocated
5 op
Virtual portion
4 op
RDI portion
1 op
Mode of delivery
20 % Contact teaching, 80 % Distance learning
Campus
Lemminkäisenkatu
Teaching languages
- Finnish
Seats
10 - 40
Teachers
- Anne Leinovaara-Matomäki
Groups
-
PMMWES21
Objective
the student is able to:
- use marketing mix
- recognize the possiblities of the developing technologies in marketing
- recognize and apply the methods of digital marketig and selling
Content
marketing communication
digital business
social media
Evaluation scale
H-5
Enrollment
01.12.2021 - 09.01.2022
Timing
01.01.2022 - 26.05.2022
Number of ECTS credits allocated
5 op
Virtual portion
5 op
RDI portion
1 op
Mode of delivery
Distance learning
Unit
Engineering and Business
Campus
Kupittaa Campus
Teaching languages
- Finnish
Seats
10 - 40
Teachers
- Anne Leinovaara-Matomäki
Groups
-
PMYYFS21
Objective
the student is able to:
- use marketing mix
- recognize the possiblities of the developing technologies in marketing
- recognize and apply the methods of digital marketig and selling
Content
marketing communication
digital business
social media
Evaluation scale
H-5