Digital Marketing 1Laajuus (5 cr)
Code: 3011613
Credits
5 op
Objective
The student is able to
- recognize the potential of the web for company’s sales and marketing operations
- understand how web traffic interacts with the web pages and how to use it for the company’s benefit
- name the core terminology and indicators of web-marketing
- plan actions to increase visitor traffic and engagement
- know the basics of web-analytics.
Content
- Features and capabilities of a well-working web-site
- Visibility of a web-page, SEO (search engine optimization)
- Tools and metrics for web-site optimization
Enrollment
02.12.2021 - 09.01.2022
Timing
01.01.2022 - 31.07.2022
Number of ECTS credits allocated
5 op
Mode of delivery
Contact teaching
Unit
Engineering and Business
Campus
Salo IoT Campus
Teaching languages
- Finnish
Degree programmes
- Degree Programme in Business
Teachers
- Kai Schleutker
Groups
-
MLIISK21
Objective
The student is able to
- recognize the potential of the web for company’s sales and marketing operations
- understand how web traffic interacts with the web pages and how to use it for the company’s benefit
- name the core terminology and indicators of web-marketing
- plan actions to increase visitor traffic and engagement
- know the basics of web-analytics.
Content
- Features and capabilities of a well-working web-site
- Visibility of a web-page, SEO (search engine optimization)
- Tools and metrics for web-site optimization
Evaluation scale
H-5