The Means and Objectives of CommunicationLaajuus (5 cr)
Code: KU00BT14
Credits
5 op
Content
The course introduces you to how the reputation, profile and image of companies and communities are built. The key is to understand the role of different affiliates and target groups and to be able to produce meaningful stories for different audiences. The course deals with content planning and conceptualization and introduces students to crisis communication, the basics of communication design and measurement of communication.
Enrollment
02.12.2023 - 22.01.2024
Timing
23.01.2024 - 16.04.2024
Number of ECTS credits allocated
5 op
Virtual portion
5 op
Mode of delivery
Distance learning
Unit
Arts Academy
Teaching languages
- Finnish
Seats
0 - 30
Degree programmes
- Degree Programme in Media Arts
Teachers
- Milja Päivärinta
- Taru Lehtinen
- Juha Sopanen
Teacher in charge
Taru Lehtinen
Groups
-
MMEDTK24V
Content
The course introduces you to how the reputation, profile and image of companies and communities are built. The key is to understand the role of different affiliates and target groups and to be able to produce meaningful stories for different audiences. The course deals with content planning and conceptualization and introduces students to crisis communication, the basics of communication design and measurement of communication.
Evaluation scale
H-5
Enrollment
02.12.2023 - 15.01.2024
Timing
16.01.2024 - 29.03.2024
Number of ECTS credits allocated
5 op
Mode of delivery
Contact teaching
Unit
Arts Academy
Teaching languages
- Finnish
Seats
0 - 30
Degree programmes
- Degree Programme in Media Arts
Teachers
- Milja Päivärinta
- Taru Lehtinen
- Juha Sopanen
Teacher in charge
Taru Lehtinen
Groups
-
PMEDIS22jour
Content
The course introduces you to how the reputation, profile and image of companies and communities are built. The key is to understand the role of different affiliates and target groups and to be able to produce meaningful stories for different audiences. The course deals with content planning and conceptualization and introduces students to crisis communication, the basics of communication design and measurement of communication.
Evaluation scale
H-5
Enrollment
02.12.2022 - 31.01.2023
Timing
20.01.2023 - 26.02.2023
Number of ECTS credits allocated
5 op
Mode of delivery
Contact teaching
Unit
Arts Academy
Teaching languages
- Finnish
Degree programmes
- Degree Programme in Media Arts
Teachers
- Jussi Kokkola
- Taru Lehtinen
Teacher in charge
Jussi Kokkola
Groups
-
PMEDIS21jour
Content
The course introduces you to how the reputation, profile and image of companies and communities are built. The key is to understand the role of different affiliates and target groups and to be able to produce meaningful stories for different audiences. The course deals with content planning and conceptualization and introduces students to crisis communication, the basics of communication design and measurement of communication.
Evaluation scale
H-5
Enrollment
02.12.2022 - 04.04.2023
Timing
01.01.2023 - 31.07.2023
Number of ECTS credits allocated
5 op
Mode of delivery
Contact teaching
Unit
Arts Academy
Teaching languages
- Finnish
Degree programmes
- Degree Programme in Media Arts
Teachers
- Jussi Kokkola
- Timo Närä
Teacher in charge
Jussi Kokkola
Groups
-
MMEDTK23V
Content
The course introduces you to how the reputation, profile and image of companies and communities are built. The key is to understand the role of different affiliates and target groups and to be able to produce meaningful stories for different audiences. The course deals with content planning and conceptualization and introduces students to crisis communication, the basics of communication design and measurement of communication.
Evaluation scale
H-5
Enrollment
02.12.2021 - 06.06.2022
Timing
01.01.2022 - 10.06.2022
Number of ECTS credits allocated
5 op
Mode of delivery
Contact teaching
Unit
Arts Academy
Teaching languages
- Finnish
Degree programmes
- Degree Programme in Media Arts
Teachers
- Timo Närä
Teacher in charge
Timo Närä
Content
The course introduces you to how the reputation, profile and image of companies and communities are built. The key is to understand the role of different affiliates and target groups and to be able to produce meaningful stories for different audiences. The course deals with content planning and conceptualization and introduces students to crisis communication, the basics of communication design and measurement of communication.
Evaluation scale
H-5
Enrollment
02.12.2021 - 17.03.2022
Timing
01.01.2022 - 30.10.2023
Number of ECTS credits allocated
5 op
Mode of delivery
Contact teaching
Unit
Arts Academy
Teaching languages
- Finnish
Seats
0 - 22
Degree programmes
- Degree Programme in Media Arts
Teachers
- Timo Närä
Teacher in charge
Timo Närä
Content
The course introduces you to how the reputation, profile and image of companies and communities are built. The key is to understand the role of different affiliates and target groups and to be able to produce meaningful stories for different audiences. The course deals with content planning and conceptualization and introduces students to crisis communication, the basics of communication design and measurement of communication.
Evaluation scale
H-5