International Marketing (5 op)
Toteutuksen tunnus: 3011530-3004
Toteutuksen perustiedot
Ilmoittautumisaika
24.08.2020 - 11.10.2020
Ajoitus
24.08.2020 - 31.12.2020
Opintopistemäärä
5 op
Virtuaaliosuus
5 op
Toteutustapa
Etäopetus
Yksikkö
Tekniikka ja liiketoiminta
Toimipiste
Paikasta riippumaton
Opetuskielet
- Englanti
Koulutus
- Degree Programme in International Business
Opettaja
- Ajaya Joshi
Ryhmät
-
PINBOS19International Business Online Autumn 2019
Tavoitteet
The student is able to
- Assess new possibilities for expanding the business operations
- Differentiate between various market entry strategies.
- Acquire, organize and analyze data to make justified market entry strategy decisions
- Plan and implement marketing operations
Sisältö
- market analysis and making decision on which markets to enter
- market entry strategies and the models of implementing them
- marketing approaches for today’s digitalized business environments
- marketing research and designing international marketing programme
Arviointiasteikko
H-5