Opinto-opas

Tavoitteet

Opiskelija hyödyntää kumppanuuksia kansainvälistymisen välineenä. Opiskelija huomioi kansainvälisen liiketoimita- ja yrityskulttuurit. Opiskelija tuntee tavallisimpia kansainvälistymisstrategioita ja osaa valita soveltuvan lähestymisen kansainvälistymiseen.

Sisältö

Opiskelija toteuttaa kansainvälisen projektin esim. markkinointikartoituksen, messutapahtuman, asiakastapahtuman, myyntikampanjan kansainvälisessä ympäristössä.

Oppimateriaalit

Usunier: Marketing Across Cultures, given as e-book
Blue Ocean Strategy as recommended reading:
https://profitworks.ca/blog/marketing-strategy/365-blue-ocean-strategy-summary-including-examples-and-pdf-download.html
other materials given by teachers and/or found by students

Opetusmenetelmät

- The course is based on interactive lectures, team work and co-teaching
MIxed teams work on a assignment in which they produce a plan how to bring a new product/service to new markets, They produce a small scale export marketing plan and pitch the product
The given material is discussed together
Apart from team work there will be individual, applied written exam
Visiting fellow from Japan

Tenttien ajankohdat ja uusintamahdollisuudet

applied exam 21 Nov
final presentations 5 Dec

Pedagogiset toimintatavat ja kestävä kehitys

Innopeda is applied in many ways: international/intercutural teams work in a business case in order make a small-scale export marketing plan
Two teachers give two viewpoints into the course
Visiting fellow from Japan

Toteutuksen valinnaiset suoritustavat

active participation is required

Opiskelijan ajankäyttö ja kuormitus

5 cr= 135 hours of student work which is divided to joined class sessions, team work and independent work
lectures
team assignment
reading circle(s)
presentations
independent, applied exam

Sisällön jaksotus

18.9- 20.12.2019
The main idea ot the course is to bring a new product/service on a new market area from seller's points of view.
The goals are that students can:
-operate in international markets using professional communicative ways
-understand the meaning seller-buyer roles in different cultureal areas
-sell the product by applying most feasible selling strategies for chosen target area
-adapt the strategies and sales arguments
-choose and analyze a suitable trade-fair to promote the product
Main contens:
introduction to international marketing environment
market research and analysis
understanding the role of digitalization in international business
small-scale export marketing plan
selling with empahasis on cultural background
product pitch in international trade fair

Arviointiasteikko

H-5

Arviointimenetelmät ja arvioinnin perusteet

-active participation in class, teamwork and book circles: completed tasks self, peer feedback and teacher assessment. Continuous feedback
-export marketing plan written documentation: self/peer and teacher assessment.
-product pitch: self assessment, peer feedback, teacher assessment.
-independent applied exam: teacher assessment

Hylätty (0)

- low or irregular attendence in class and/or teamsessions, book circles
- deliverables not returned or past deadline
- failed exam

Arviointikriteerit, tyydyttävä (1-2)

-student participates in class and group sessions as part of a team and follows the given instructions
-student is able to find a suitable trade fair to promote his/her product
-student can present the product both orally and in writing
-student can do basic information search for the selected market and company
-student knows the basic business related digital terminology

Arviointikriteerit, hyvä (3-4)

-student shows capabilities and initiative to individual as well as team work
-student considers the cultural requirements of sales work and can localize the product
-student can can give argumentation to the choices made
-student can pitch the product in convincing style
-student can indivually/in team find relevent information about the target matket to match the case company's characteristics
-student can produce professional reporting with references, terminology,style
-student can adapt the digital marketing/selling when applicable

Arviointikriteerit, kiitettävä (5)

-student shows capabilities and initiative to individual as well as team work
-student considers the cultural requirements of sales work and can localize the product
-student can can give argumentation to the choices made
-student can pitch the product in convincing style
-student can indivually/in team find relevent information about the target matket to match the case company's characteristics
-student can produce professional reporting with references, terminology,style
-student can adapt the digital marketing/selling when applicable