Digital Marketing 2 (5 cr)
Code: 3011614-3001
General information
Enrollment
02.06.2020 - 11.09.2020
Timing
01.08.2020 - 31.12.2020
Number of ECTS credits allocated
5 op
Virtual portion
3 op
Mode of delivery
40 % Contact teaching, 60 % Distance learning
Unit
Engineering and Business
Teaching languages
- Finnish
Degree programmes
- Degree Programme in Business
Teachers
- Kai Schleutker
Groups
-
MLIISK19
Objective
Student
- is able to use appropriate channels and actions in order to drive traffic to a web-site
- is able to identify and create good contents on web-pages
- knows means to create customer contacts and collect customer register via web-site
- knows the potential of viral marketing
- perceives the potential of various social media platforms
Content
- Conducting traffic to a web-page
- Content marketing
- Social media
Evaluation scale
H-5