Marketing and Business Operations (10 op)
Toteutuksen tunnus: 3041237-3003
Toteutuksen perustiedot
Ilmoittautumisaika
12.08.2019 - 15.09.2019
Ajoitus
26.08.2019 - 25.12.2019
Opintopistemäärä
10 op
Virtuaaliosuus
10 op
Toteutustapa
Etäopetus
Yksikkö
Tekniikka ja liiketoiminta
Toimipiste
Paikasta riippumaton
Opetuskielet
- Englanti
Paikat
0 - 48
Koulutus
- Degree Programme in International Business
Opettaja
- Jaana Merikallio
- Ajaya Joshi
- Nicolas Le Grand
Ryhmät
-
PINBOS19International Business Online Autumn 2019
Tavoitteet
This study unit will provide the students with foundation on how the business environment operates. Upon completion of this course, the students will be able to apply their knowledge in business and working life.
Sisältö
Foundation of marketing and market analysis:
- Developing Marketing Strategies and Plans
- Analyzing Consumer Markets
- Identifying Market Segments and Targets
- Setting Product Strategy
- Developing Pricing Strategies and Programs
- Identifying key elements Integrated Marketing Communications
- Managing Mass Communications: Advertising, Sales Promotion and Internet
Arviointiasteikko
H-5