B2B Marketing and Sales (5 op)
Toteutuksen tunnus: 3041252-3001
Toteutuksen perustiedot
Ilmoittautumisaika
02.07.2019 - 04.10.2019
Ajoitus
01.08.2019 - 31.12.2019
Opintopistemäärä
5 op
Virtuaaliosuus
5 op
Toteutustapa
Etäopetus
Yksikkö
Tekniikka ja liiketoiminta
Toimipiste
Paikasta riippumaton
Opetuskielet
- Englanti
Koulutus
- Degree Programme in International Business
Opettaja
- Otieno Mbare
Ryhmät
-
PINBOS17Degree Programme in International Business, Full-time studies
Tavoitteet
Student is able to
- Understand the nature and social dynamics within B2B environment
- Segment B2B markets and design marketing communication tools
- Understand nature of organization buying behavior
- Evaluate key elements in the sales process.
Sisältö
- Segmentation strategies in B2B
- Organizational buying behavior
- Relationship marketing
- Sales forecasting
- The Personal Selling Process and key competence in sales force
Opetusmenetelmät
e-learning tools, discussions, team work, and presentations
Pedagogiset toimintatavat ja kestävä kehitys
Experiential learning, inquiry-based, case studies, collaborative, reflective, constructivism, and integrative
Sisällön jaksotus
Segmentation strategies in B2B
- Organizational buying behavior
- Relationship marketing
- Sales forecasting
- The Personal Selling Process and key competence in sales force
Viestintäkanava ja lisätietoja
For more information contact:
Dr. Otieno Mbare
Email: Otieno.Mbare@turkuamk.fi
Tel. +358 40 355 0175
Room (??)
Arviointiasteikko
H-5
Arviointimenetelmät ja arvioinnin perusteet
The grading system is between 1 - 5 where:
1 = Mediocre, 2 = Satisfactory, 3 = Good, 4 = Very good, 5 = Excellent
Consider active participation as necessary for your grades, 10%
Assignments constitutes 40% of your grade
Exam, 50%
Hylätty (0)
- Quantity: the work is not completed and or;
- Quality: the minimum content requirements are not met
Arviointikriteerit, tyydyttävä (1-2)
Acceptable, but below average / Satisfactory:
- Research, thinking and communication are hardly acceptable
- Appear to grasp theory and have made a start in showing its applicability
Arviointikriteerit, hyvä (3-4)
Satisfactory/Very Good
- Research, thinking, and communication are satisfactory (3);
- General understanding of theory and application in real-life context (4)
- Research, thinking, and communication are very good (4)
- Understanding of theory and applicability but work could be stronger (3)
Arviointikriteerit, kiitettävä (5)
Outstanding:
- Mastery of theory and penetrating insights in real-life context;
- Outstanding research, thinking, and communication