Research Methods (5 op)
Toteutuksen tunnus: 3151041-3005
Toteutuksen perustiedot
Ilmoittautumisaika
02.12.2019 - 25.01.2020
Ajoitus
01.01.2020 - 31.05.2020
Opintopistemäärä
5 op
Virtuaaliosuus
2 op
TKI-osuus
2 op
Toteutustapa
60 % Lähiopetus, 40 % Etäopetus
Toimipiste
Kupittaan kampus
Opetuskielet
- Englanti
Paikat
15 - 35
Koulutus
- Master of Business Administration, Sales Management
Opettaja
- Ulla Seppälä-Kaven
- Sirpa Hänti
Vastuuopettaja
Ulla Seppälä-Kaven
Ryhmät
-
YPSMAS19Master's Degree Programme in Business Administration, Professional Sales Management (YPSMAS19)
Tavoitteet
The course aims at providing an in-depth understanding of various methodological approaches used in business administration research. It will deal with the following elements: research design, theoretical approaches and empirical approaches.
After completing this course the student is able
- to define a purpose for the research, define a research design and plan a research and development project as well as justify the choices
- to identify and describe the main research approaches and choose the appropriate one for her/his research problem
- to perform a litterature study
- to choose and apply an appropriate methodology
- to evaluate the validation of the research and development
- present the research outcomes, write a report with a sense of authority, present research results
Sisältö
- research concepts
- different types of approaches
- research and development planning
- data collection - quantitative/qualitative, mixed; data analysis
- quality issues and ethics in the research
- writing a research report/a master's thesis
Arviointiasteikko
H-5