Digital Marketing - Website Design to Support Business (5 cr)
Code: KH00BN14-3001
General information
Enrollment
09.12.2019 - 21.01.2020
Timing
07.01.2020 - 05.05.2020
Number of ECTS credits allocated
5 op
Mode of delivery
Contact teaching
Unit
Engineering and Business
Campus
Salo IoT Campus
Teaching languages
- Finnish
Degree programmes
- Degree Programme in Business
Teachers
- Kai Schleutker
- Timo Luukka
Groups
-
PLIISS19
Objective
Having completed the course the student
• is able to design and create a website which supports the company’s business
• knows publishing platforms
• uses web analytics tools to analyse and develop a website
Content
• Concepts of digital smarketing
• Characteristics of a good website
• Website builder
• Search engine optimization and discoverability of a website
• Conversion
• Analytics
Evaluation scale
H-5