Marketing basics (5 cr)
Code: 2081180-1004
General information
Timing
01.09.2017 - 01.12.2017
Number of ECTS credits allocated
5 op
Mode of delivery
Contact teaching
Unit
Engineering and Business
Campus
Kupittaa Campus
Teaching languages
- Finnish
Seats
12 - 24
Degree programmes
- Degree Programme in Media Arts
Teachers
- Minna Teittinen
Groups
-
PMEDIS17Medianomi syksy2017
Objective
During the course unit students are able to recognize different marketing sectors, key concepts and practices. They also can define the significance of marketing in their professional field.
Content
marketing planning tools, target group orienteering, customer orientation
Evaluation scale
H-5