Study Guide

Objective

After completing the course, the student has the competence to:
- describe the starting point and meaning of concept design
- apply concept design in specific professional areas
- produce and build product and campaign concepts

Content

The course introduces the key elements of concept design from the point of view of an advertising designer. Students get to know the processes of conceptual thinking and design tools and their importance as the cornerstone of advertising design. In the course, you learn to understand the importance of overall conceptual planning, from insight to individual campaign plans in different media, and you deepen your understanding of marketing communication strategic planning, customer understanding and problem solving.

Evaluation scale

H-5