Customer and user-centred development of business concepts (10 cr)
Code: 2151003-3003
General information
Enrollment
06.08.2019 - 04.09.2019
Timing
05.09.2019 - 15.05.2020
Number of ECTS credits allocated
10 op
Virtual portion
8 op
Mode of delivery
20 % Contact teaching, 80 % Distance learning
Campus
Linnankatu Arts Campus
Teaching languages
- Finnish
Seats
0 - 25
Degree programmes
- Master's Degree Programme in Cultural and Media Entrepreneurship
Teachers
- Jani Pihlajamaa
- Markus Hatakka
Teacher in charge
Jani Pihlajamaa
Groups
-
YMEKUS19
Objective
After completing this course, the students will be able to
- produce and evaluate creative ideas and solutions as part of a multidisciplinary team
- make use of customer and user-centred methods in developing business concepts, products and services
- obtain market intelligence using appropriate means and tools
- present their business ideas to potential business partners and investors
Content
- User-centred development
- Idea creation, innovation, testing and evaluation
- Development of business ideas
- Design thinking and service design supporting business
- Business and earnings models in the field of culture
- Creating a business plan, competitor analysis and market intelligence
- Presentation and marketing of business ideas
- Commercialization, scalability and international marketing of an idea
Evaluation scale
Hyväksytty/Hylätty