Basics of Business Administration (15 cr)
Code: 3011392-3006
General information
Enrollment
02.07.2021 - 12.09.2021
Timing
01.08.2021 - 31.12.2021
Number of ECTS credits allocated
15 op
Mode of delivery
Contact teaching
Campus
Kupittaa Campus
Teaching languages
- Finnish
- Svenska
- English
Degree programmes
- Degree Programme in Business
Teachers
- Kai Schleutker
- Anne-Marie Jünger
- Heidi Hongisto
- Kati Haanpää
- Anniina Teittinen
- Hilkka Bergman
- Nicolas Le Grand
- Minna Björkberg-Suominen
- Kari Juhala
- Katja Repo
Groups
-
LTOPS21DLTOPS21D
-
LTOPS21CLTOPS21C
-
LTOPS21BLTOPS21B
-
LTOPS21ALTOPS21A
-
PLIITS21
-
LTOPS21FLTOPS21F
-
PMYYNS21
-
LTOPS21ELTOPS21E
Objective
The student is able to
- use the basic terminology of business administration
- interpret the interactive relationships between the organization's economic process and the interest groups and their impact on profitability
- present the main characteristics of modern marketing thinking
- give examples of issues that have an effect on buyer behaviour and explain how the marketing mix can be used to reach target segments
- compare company forms businesswise
- explain the main characteristics and functions of the Finnish legal system
- explain the legal rules of conclusion of an agreement
- apply the basic sources of legal information in problemsolving
- utilize business plan as a tool
Content
- basic concepts of business administration
- economic process of an organization
- profitability and calculation of profitability
- financing of business start
- risks and risk management
- organization and management
- company forms
- modern marketing thinking
- marketing environment
- buyer behaviour and segmentation
- marketing mix
- main characteristics, norms and sources of law in the Finnish legal system
Evaluation scale
H-5