Digital Marketing (5 cr)
Code: 4021110-3004
General information
Enrollment
23.05.2019 - 09.10.2019
Timing
10.10.2019 - 05.12.2019
Number of ECTS credits allocated
5 op
Mode of delivery
Contact teaching
Campus
Location-independent
Teaching languages
- Finnish
Seats
10 - 45
Degree programmes
- Joint Elective Studies
Teachers
- Kai Schleutker
- Maria Välivirta Havia
Groups
-
VAVA1920
Objective
Student understans the concept multi channel marketing. S/he iknows how to manage marketing and customers in digital environment and can apply them in each situtation
Content
- digital business environment
- search engine optimizing
- creating action on the site
- functional site
- building networks in digital environment
Evaluation scale
H-5