International Business and Cultures (4 cr)
Code: 5091069-1002
General information
Timing
06.09.2016 - 11.10.2016
Number of ECTS credits allocated
4 op
Virtual portion
1 op
Mode of delivery
75 % Contact teaching, 25 % Distance learning
Unit
Engineering and Business
Campus
Sepänkatu
Teaching languages
- English
Seats
10 - 40
Degree programmes
- Degree Programme inTechnology
Groups
-
ATEKNS14
Objective
The aim is to increase the students' awareness of the content and significance of selling and marketing communications in general in international business and prepare them for an understanding of the concept of the international marketing mix. A further aim is to make the students understand cultural differences and customer behaviour in international business life.The student can work in International Business environment.
Content
- Elements of international marketing mix
- International marketing communications and selling
- Understanding cultural differences in international business
Evaluation scale
H-5