Digital Marketing (15 cr)
Code: KH00BG97-3004
General information
Enrollment
02.12.2021 - 28.10.2022
Timing
01.01.2022 - 02.01.2023
Number of ECTS credits allocated
5 - 15
Mode of delivery
Contact teaching
Campus
Lemminkäisenkatu
Teaching languages
- Finnish
Seats
0 - 60
Degree programmes
- Degree Programme in Business
Teachers
- Marita Nummi-Wikström
- Arto Manninen
- Kari Juhala
Groups
-
PLIITS20baPLIITS20ba
Objective
Student understands the concept of multi channel marketing. S/he knows how to manage marketing and customers in digital environment and can apply the skills in various situations.
Content
Digital business environment
Search engine optimization
Creating action on the web site
Functional web site
Building networks in digital environment
Evaluation scale
H-5