Service encounter and personal selling (5 cr)
Code: KH00BS04-3001
General information
Enrollment
01.06.2020 - 30.09.2020
Timing
01.09.2020 - 31.12.2020
Number of ECTS credits allocated
5 op
Mode of delivery
Contact teaching
Unit
Engineering and Business
Campus
Kupittaa Campus
Teaching languages
- Finnish
Degree programmes
- Degree Programme in Business
Teachers
- Marianne Renvall
Groups
-
MLIITS19MYMA
-
MLIITS19
Objective
Student:
-reflects on own and other´s sales skills and develop relevant sales skills
-communicates with customers using dialogue
-proceeds towards deal in the sales process
Content
Reflection (SWOT) of own sales skills
The importance of communication and features of dialogue
Training and evaluation of sales process
Evaluation scale
H-5