Commercializing a creative idea (5 cr)
Code: KU00BR35-3001
General information
Enrollment
03.08.2020 - 31.01.2021
Timing
01.01.2021 - 11.06.2021
Number of ECTS credits allocated
5 op
Virtual portion
4 op
Mode of delivery
20 % Contact teaching, 80 % Distance learning
Unit
Arts Academy
Teaching languages
- Finnish
Seats
10 - 24
Degree programmes
- Master's Degree Programme in Cultural and Media Entrepreneurship
Teachers
- Jani Pihlajamaa
- Markus Hatakka
Teacher in charge
Jani Pihlajamaa
Groups
-
YMEKUS20
Objective
After completing this course, the students will be able to
• recognize the revenue potential of a creative idea and choose an appropriate revenue model and business model
• obtain market intelligence using appropriate means and tools
• present their business ideas to potential business partners and investors
• write a business plan
Content
• Business and earnings models in the field of culture
• Competitor analysis and market intelligence
• Presentation and marketing of business ideas
• Productization of a creative idea, scalability and international marketing of an idea
• Writing a business plan
Evaluation scale
Hyväksytty/Hylätty