Basics of Business Administration (15 cr)
Code: 3011392-3011
General information
Enrollment
02.08.2024 - 31.08.2024
Timing
01.09.2024 - 31.12.2024
Number of ECTS credits allocated
15 op
Mode of delivery
Contact teaching
Unit
Engineering and Business
Campus
Kupittaa Campus
Teaching languages
- Finnish
- Svenska
- English
Degree programmes
- Degree Programme in Business
Teachers
- Anne-Marie Jünger
- Nicolas Le Grand
- Annamari Heikkilä
- Minna Björkberg-Suominen
- Riikka Kulmala
- Anniina Vainio
- Kari Juhala
- Susanna Saari
- Katja Repo
- Krista Holopainen
- Jaakko Haltia
- Heidi Kurvinen
Groups
-
LTOPS24TAI
-
LTOPS24F
-
LTOPS24G
-
LTOPS24B
-
LTOPS24C
-
LTOPS24D
-
LTOPS24E
-
LTOPS24H
-
LTOPS24I
-
LTOPS24J
-
LTOPS24A
-
LTOPS24K
Objective
The student is able to
- use the basic terminology of business administration
- interpret the interactive relationships between the organization's economic process and the interest groups and their impact on profitability
- present the main characteristics of modern marketing thinking
- give examples of issues that have an effect on buyer behaviour and explain how the marketing mix can be used to reach target segments
- compare company forms businesswise
- explain the main characteristics and functions of the Finnish legal system
- explain the legal rules of conclusion of an agreement
- apply the basic sources of legal information in problemsolving
- utilize business plan as a tool
Content
- basic concepts of business administration
- economic process of an organization
- profitability and calculation of profitability
- financing of business start
- risks and risk management
- organization and management
- company forms
- modern marketing thinking
- marketing environment
- buyer behaviour and segmentation
- marketing mix
- main characteristics, norms and sources of law in the Finnish legal system
Evaluation scale
H-5