Marketing and Business OperationsLaajuus (10 op)

Osaamistavoitteet

This study unit will provide the students with foundation on how the business environment operates. Upon completion of this course, the students will be able to apply their knowledge in business and working life.

Sisältö

Foundation of marketing and market analysis:
- Developing Marketing Strategies and Plans
- Analyzing Consumer Markets
- Identifying Market Segments and Targets
- Setting Product Strategy
- Developing Pricing Strategies and Programs
- Identifying key elements Integrated Marketing Communications
- Managing Mass Communications: Advertising, Sales Promotion and Internet