International MarketingLaajuus (5 op)

Osaamistavoitteet

The student is able to

- Assess new possibilities for expanding the business operations
- Differentiate between various market entry strategies.
- Acquire, organize and analyze data to make justified market entry strategy decisions
- Plan and implement marketing operations

Sisältö

- market analysis and making decision on which markets to enter
- market entry strategies and the models of implementing them
- marketing approaches for today’s digitalized business environments
- marketing research and designing international marketing programme