Sales and Revenue ManagementLaajuus (5 op)

Osaamistavoitteet

After completing the course the student can:
- Explain the principals of revenue management (incl. pricing, capacity management and seasonality in demand)
- Recognize the characteristics in distribution in hospitality business
- Undergo sales negotiations in various sales contexts

Sisältö

- Revenue and yield management
- Complexity of distribution channels in tourism
- Sales negotiations skills