Business Creativity and InnovativenessLaajuus (5 op)

Osaamistavoitteet

After completing this course the student is able to:understand the importance of innovativeness and creativity as a way to develop businessboost their creativity by using creativity and problem solving techniquesuse different sources of innovation (internal and external) to detect and exploit opportunitiesanalyse and take risks since they have achieved awareness in how innovative firms are changing business realityunderstand the importance of product/service development and know the different people and factors involved

Sisältö

Contents:introduction to innovation and creativity and its managementinnovativeness and product /service developmentsources of innovation and innovativenesscreativity and idea managementmarketing's role in product/service development, financing role in product/service developmentbusiness systemic view of innovation