International SalesLaajuus (5 op)

Osaamistavoitteet

After completing this course the studentis able to describe the challenges of sales operations andmanagement faced by international companiesis able to apply and reflect upon central theories and models necessary for international salesis able to create a holistic view on a customer’s business and needs and offer working solutions for the customeris able to perform sales and account management dutiesis able to usecustomer relationships managementsystem to manage information on sales and accounts

Sisältö

Contents:key theories, methods and tools for international salescrucial aspects of international sales; intercultural communication and skills of negotiation for international contractslegal aspects of international sales and contractsinternational sales and use of CRM systemcase studies