Social Marketing ManagementLaajuus (5 op)

Osaamistavoitteet

After completing this course the students:
- Define social marketing and understand the concepts of behavior change for social good.
- Analyse the social marketing environment
- Be able to select target audiences, objectives and goals
- Apply the basic and advanced techniques for development of social marketing strategies.
- Develop price, promotion and place strategies for a chosen social marketing issue.
- Understand how to effectively manage the implementation and evaluation of social marketing projects.

Sisältö

The course has a strong focus on understanding the motivations of the target audience when planning programmes to influence, and ultimately change, behavior.
1) accept a new behavior
2) reject a potentially undesired behavior
3) modify a current behavior
4) abandon an old undesired behavior.

Esitietovaatimukset

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