Sales Management and LeadershipLaajuus (5 op)

Osaamistavoitteet

After the course the student is capable to
- Lead sales processes
- Create and execute sales strategy as part of complete strategy
- Execute different parts of sales management, like prediction, budgeting and financial analysis
- Execute recruitment, training, evaluation and motivation of sales force
- Customer Relationship Management
- Macro and competitor analysis

Sisältö

Content
- Development and execution of sales strategy and processes
- Recruitment, training, evaluation and motivation of sales force
- Sales Organization Structure
- Selection an utilization of sales channels
- Budgeting, forecasting and development of sales
- Customer Relationship Management