Productization in Digital Business (5 op)

Arviointiasteikko

H-5

Sisällön jaksotus

This course contains topics like product innovation, productization and go-to-market processes. After the course student is able to understand main principles of productitazion and its processes. Student has knowledge of customer based thinking and how it can be utilized to productization. Critical thinking and fact based evaluation are important skills developed in the course.

Course tasks includes individual pre-assignment and a group assignment in small teams.

Timing of the course:
01.09. - 01.10. Individual pre-assignment, innovation
08.10 - 29.10. Team assignment, Productization process
29.10. - 19.11. Team assignment, Product development and productization
19.11. - 26.11. Team assignment, Go-to-market process, sell the solution

Tavoitteet

Having completed the course the student is able to
- Identify different business models specific for the digital domain
- Develop different business models in the digital business domain
- Examine product/service and go-to-market processes

Sisältö

- Case studies of digital business models

Oppimateriaalit

Alexander Osterwalder, Yves Pigneur & Tim Clark: Business model generation: a handbook for visionaries, game changers and challengers. Available in the school library, also as an eBook.

Further study material (teachers' materials, additional articles and material links) will be provided in Optima during the course.

Opetusmenetelmät

Individual work: User based innovation, solution creation
Group assignments: Products and market analysis, product specification, product development, go-to-market poanning, solution selling, presentation

Tenttien ajankohdat ja uusintamahdollisuudet

No exams on this course.

Pedagogiset toimintatavat ja kestävä kehitys

Innovation pedagogy, teamlearning, digilearning

Toteutuksen valinnaiset suoritustavat

No alternative ways to pass the course available.

Opiskelijan ajankäyttö ja kuormitus

Fact finding, analysis and decision-making, evaluation, reporting and presentation.

IMPORTANT - PRE-ASSIGNMENT DUE TO BE RETURNED BY OCTOBER 1.
Please read the instructions for the pre-assignment in Optima and return your reports by 01.10.2020.

Arviointimenetelmät ja arvioinnin perusteet

Items evaluated:
1) Individual reports (breadth and quality of content, facts supporting findings, quality of report)
2) Team reports - written and oral (background research, breadth and quality of content, facts supporting findings, quality of report)(content, breadth, sources used, documentation of feedback received and action taken based on feedback)
3) Peer evaluations (content, breadth, proposals for the team receiving feedback)

Hylätty (0)

Returned assignments do not meet requirements.

Arviointikriteerit, tyydyttävä (1-2)

Individual assignments: Reports do present results but they lack factual foundation, they are superficial and not well argued for.

Arviointikriteerit, hyvä (3-4)

Reports do include results which are well presented, are based on facts and are well argued for. Reports inlcude some analysis of the strengths and weaknesses of the work done. Work is based on the theoretical content and models presented in the course.

Arviointikriteerit, kiitettävä (5)

Reports are of high quality grammatically and content wise. Content contains in-depth analysis, fact based argumentation and adequate critique of the results presented. Results have a direct link to the theoretical content and models presented in the course.

Lisätiedot

Information provided by the teachers on request.