Advanced B2B Sales (5 op)
Toteutuksen tunnus: MS00CR01-3002
Toteutuksen perustiedot
- Ilmoittautumisaika
-
02.12.2024 - 31.01.2025
Ilmoittautuminen toteutukselle on päättynyt.
- Ajoitus
-
01.01.2025 - 31.07.2025
Toteutus on käynnissä.
- Opintopistemäärä
- 5 op
- Lähiosuus
- 5 op
- Toteutustapa
- Lähiopetus
- Yksikkö
- Tekniikka ja liiketoiminta / Master School
- Opetuskielet
- englanti
- Paikat
- 0 - 45
- Koulutus
- Master of Business Administration, Sales Management
- Master of Engineering, Sales Management
- Opettajat
- Timo Holopainen
- Arto Kuuluvainen
- Ryhmät
-
YSMANK25Master of Business Administration, Sales Management, Part-time studies
-
YSMANK25FMaster of Business Administration, Sales Management, Full-time studies
-
YSMANEK25Master of Engineering, Sales Management
-
YBINBK25FMaster of Business Administration, Business Management, Full-time studies
- Opintojakso
- MS00CR01
Toteutuksella on 2 opetustapahtumaa joiden yhteenlaskettu kesto on 14 t 0 min.
Aika | Aihe | Tila |
---|---|---|
To 10.04.2025 klo 09:00 - 16:00 (7 t 0 min) |
Advanced B2B Sales MS00CR01-3002 |
EDU_1090
Ringsberg esitystila byod
|
Pe 16.05.2025 klo 09:00 - 16:00 (7 t 0 min) |
Advanced B2B Sales MS00CR01-3002 |
EDU_1091
Hammarbacka esitystila byod
|
Arviointiasteikko
H-5
Sisällön jaksotus
Content of study unit
-Value based sales and selling
-Social sales and selling
After completing the course, the student is able to
-Execute and lead sales in value creation sales processes
-Manage and lead sales in social selling
-Utilize appropriate sales methods and tools on value based and social selling
Tavoitteet
After completing the course, the student is able to:
-Manage and lead sales personnel in value creation sales processes
-Manage and lead sales personnel in social selling
-Utilize appropriate sales methods and tools on value based and social selling
Sisältö
-Value based sales selling
-Social selling
Oppimateriaalit
Töytäri,P., Alejandro, T., B., Parvinen, P., Ollila, I., Nora Rosendahl, N., Bridging the theory to application gap in value-based selling, Journal of Business & Industrial Marketing, 26/7 (2011) 493–502
Holopainen T., Rantala J., Virtanen M., Korhonen T. (2020) Sales Process Evolution. In: Kantola J., Nazir S., Salminen V. (eds) Advances in Human Factors, Business Management and Leadership. AHFE 2020. Advances in Intelligent Systems and Computing, vol 1209. Springer, Cham
Adamson, B. The end of solutions sales, , Harvard Business Review. Vol.90(7), pp. 61-68 (2012).
Töytäri, P., Rajala, R., Value-based selling: An organizational capability perspective, Industrial Marketing Management. Vol. 45, Feb. (2015)
Furr, N., Shipilov. A., Digital doesn’t have to be disruptive, Harvard Business Review. July-August issue. (2019)
TED Talks
Other material in the learning platforms
Opetusmenetelmät
Course teaching methods consist of reading and writing assignments, group and individual assignment, case studies, active participation on classes, self assessment, and reflection.
Tenttien ajankohdat ja uusintamahdollisuudet
N/A
Kansainvälisyys
Active learning methods are applied to reach learning at individual, group and network level. The assignments are planned to develop the students actual work tasks around sales and business development to enhance development, growth and sustainability.
Toteutuksen valinnaiset suoritustavat
N/A
Opiskelijan ajankäyttö ja kuormitus
1. Pre assignment : Preparation for value based sales exercises, Assignment execution (20 %)
2. Attendance to the contact days:1. Value based sales and 2. social selling (40 %)
3. Middle assignment: Group or individual work from case studies (20 %)
4. Post assignment: Analysis and description of key concept(s) of the course or TALK Article (20%).
All assignments have to accepted and participated at least with 50 %.