Concept and marketing design (5 op)

Arviointiasteikko

Hyväksytty/Hylätty

Sisällön jaksotus

TIMETABLE – Online Meetings

Thursday Feb 4th at 4:00-6:00 Concept Planning: From Ideas to Concepts
Thursday Feb 11th at 4:00-6:00 Design Processes and Tools
Thursday March 4th at 4:00-6:00 Concept Communication and Presentation
Thursday March 25th at 4:00-6:00 Concept Presentations, Benchmarking and Strategy Views
Thursday May 6th at 4:00-6:00 Feedback and Discussion

Tavoitteet

After completing the course, the students will be able to
• Analyse and select creative ideas to be developed into concepts
• Compare and select the different goals, methods and processes of concept and marketing design.
• Create marketing oriented concepts for different kinds of products and services
• Evaluate the objectives, brands, briefing and overall marketing direction of an organisation in creating concepts
• Communicate appropriately about the concept and marketing design process and outcomes to relevant stakeholders

Sisältö

• Concept planning elements and process
• Idea initialisation, concept design process, concept building with different types of tools
• Concept communication and presentation
• Benchmarking and market, organisation and framework analysis

Oppimateriaalit

the materials on itslearning

Opetusmenetelmät

Itslearning environment: materials, assignments and online lectures

Pedagogiset toimintatavat ja kestävä kehitys

online lectures, learning assignments, group work

Arviointimenetelmät ja arvioinnin perusteet

Under evaluation: learning assignments
The evaluation is based on YCDM-evaluation principals.